Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? […]
13 articles for the course Strategic Marketing summarized – Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) – First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman […]
