summary articles Consumer Psychology RUG
summary articles Consumer Psychology RUG
€4,99 Incl. BTW
ISBN:
Schrijver:
Druk: 1e druk
Jaar:
Niveau: WO
Opleiding: Master of Marketing
Studiejaar: Master jaar 1
Categorie: Samenvattingen
Taal: Engels
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Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing.
Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
Leliveld, M.C. & Risselada, H. (2017) Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), e1700077.
Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. Journal of Retailing, 79, 77-95.
Griskevicius, V., Tybur, J., & Van den Berg, B. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98(3), 392-404
Cialdini, R. & Goldstein, N. (2004). Social Influence: Compliance and Conformity. Annual Review of Psychology, 55, 591-621.
Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels, Journal of Consumer Research, 35(3), 472-482.
Simons, D. J., & Chabris, C. F. (1999). Gorillas in our midst: Sustained inattentional blindness for dynamic events. Perception, 28(9), 1059-1074.
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10(2), 135-146.
Samson, A., & Voyer, B. (2012). Two minds, three ways: Dual system and process models in consumer psychology. Academy of Marketing Science Review, 2, 48–71.
Vohs, K. D., & Faber, R. J. (2007). “Spent resources: Self-regulatory resource availability affects impulse buying,” Journal of Consumer Research, 33(4), 537-547.
Shiv, B. & Fedorikhin, A. (1999). Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making Journal of Consumer Research, 26(3), 278–292.
Ehrich, K. & Irwin, J. (2005). Willful Ignorance in the Request for Product Attribute Information. Journal of Marketing Research, 42(3), 266-277.
Zane, D., Irwin, J., & Reczek, R. (2016). Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others. Journal of Consumer Psychology, 26(3), 337-349.
Mazar, N. & Zhong, C. (2010). Do green products make us better people? Psychological Science, 21, 494-498.
Reber, R., Winkielman, P., & Schwarz, N. (1998). Effects of Perceptual Fluency on Affective Judgments. Psychological Science, 9(1), 45-48.
Schwarz, N. & Clore, G. (1983). Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. Journal of Personality and Social Psychology, 45(3), 513-523.
Labroo, A & Rucker, D. (2010). The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation. Journal of Marketing Research, 47(5), 955-966.
Lyubomirsky, S., Sheldon, K. M., & Schkade, D. (2005). Pursuing happiness: The architecture of sustainable change. Review of General Psychology, 9(2), 111-131.
Csikszentmihalyi, M. (2000). The costs and benefits of consuming. Journal of Consumer Research, 27(2), 267-272.
Richins, M. L. (2011). Materialism, transformation expectations, and spending: Implications for credit use. Journal of Public Policy & Marketing, 30(2), 141-156.
Dittmar, H., Bond, R., Hurst, M., & Kasser, T. (2014). The relationship between materialism and personal well-being: A meta-analysis. Journal of Personality and Social Psychology, 107(5), 879-924.
Sharma, E., & Alter, A. L. (2012). Financial deprivation prompts consumers to seek scarce goods. Journal of Consumer Research, 39(3), 545-560.
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€4,99 Incl. BTW
ISBN:
Schrijver:
Druk: 1e druk
Jaar:
Niveau: WO
Opleiding: Master of Marketing
Studiejaar: Master jaar 1
Categorie: Samenvattingen
Taal: Engels
Aantal pagina’s samenvatting:
Hoofdstukken:
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